BUILDING ACQUISITION-READY BRANDS IN B2B

Stop Wearing the Marketing Hat. Start Building Exit Value.

You built something valuable. Now let a fractional CMO and expert team build your brand equity, generate predictable pipeline, and position your company for a successful acquisition—while you focus on what you do best.

Fractional CMO leadership + full service execution support

Build brand equity that drives acquisition value

Strategy positioning + tactical excellence in one partner

Predictable pipeline you can scale and sell

Leads Generated for Our Clients

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Clients Served Across Industries

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Client Retention Year Over Year

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Successful Client Exits

Growing a B2B Tech Business is Hard.

Doing it Alone is Even Harder.

Marketing tools don’t build acquisition-ready brands. Strategy does. Clear value communication. Meaningful differentiation. Professional, consistent execution across every channel your buyers trust. That’s not automation—that’s experience… and that’s what we do.

Drowning in Day-to-Day Operations

You're the CEO, the sales lead, head of product, and the entire marketing department. There's no time left to actually build a strategic marketing engine.

No Brand Equity=No Acquisition Premium

Acquirers pay premium for companies with strong brands and market presence. Without it, you're leaving millions on the table.

Unpredictable Pipeline Kills Valuations

Feast or famine. Some months are great, others are crickets. You need predictable pipeline you can count on.

HOW WE'RE DIFFERENT

We build brands with equity & value

Most agencies chase metrics. We build acquisition value. Our fractional CMO-led approach combines strategic positioning with proven execution across every channel that matters. The result: a brand that commands market attention, a pipeline you can forecast, and marketing operations that run with or without you.

Fractional CMO leadership + seasoned execution team
Brand positioning that differentiates and drives exit value
Predictable pipeline through account-based strategies
Full marketing operations and tech stack buildout
Thought leadership that establishes market authority
Transparent pricing and acquisition-focused ROI

Our clients

Testimonials

“DNA is the only marketing team I have worked with who has the experience and talent to handle all aspects of marketing for a growing tech company, from strategy, branding and web marketing to events, inbound lead generation, SEO, PPC and more. They are also great people who are valued members of our team.”

Smiling man wearing glasses and collared shirt

Greg Head

Tech CMO, Author, Speaker, Founder of Gregslist

“The DNA team is a trusted and capable partner, helping us through key strategic activities and marketing execution with the level of professionalism and quality we need. They played a key role in helping us build awareness and credibility in the market, establishing our brand, and in driving leads both online and from well-executed events.”

Ron Austerlade

Healthcare CMO

"DNA helped kick-start our go-to-market strategy in short order and launched our company into an entirely new industry in just a few weeks. They filled a demo room with target clients and nationally recognized journalists who covered our event. I don’t know any other company that could have done it with such success."

Man in glasses and suit looking out window

Ori Eisen

Founder of Trusona, Founder of The 41st Parameter

OUR SERVICES

How We Help

Fractional CMO Services

Strategic marketing leadership that builds acquisition-ready brands. Get executive-level strategy without the executive-level cost, focused on building equity value and predictable growth.

Brand Equity & Go-to-Market Strategy

Clear positioning and differentiated messaging that makes your value obvious to buyers and commands premium acquisition multiples. We help you own your category—not blend into it.

Predictable Pipeline Development

Build repeatable lead generation systems that deliver your ideal customers month after month. Scalable, measurable, and designed to run without you—exactly what acquirers want to see.

Thought Leadership & Content Strategy

Position your company and executives as industry authorities through strategic content that educates, engages, and generates inbound demand from decision-makers already familiar with your brand.

Social Media & Brand Presence

Stay top-of-mind with target accounts through strategic social content and paid campaigns that build brand recognition, engage decision-makers, and contribute directly to pipeline.

Video Strategy & Production

Transform complex solutions into compelling visual stories that build awareness, explain your value, and drive engagement across every channel where your buyers spend time.

Performance Marketing & AI SEO

Leverage AI-powered SEO alongside paid search and social campaigns to generate predictable lead flow at scalable costs. Track and optimize every channel to prove efficient customer acquisition and sustainable growth.

Marketing Operations & Tech Stack

Build the professional marketing infrastructure acquirers look for: integrated CRM, automation systems, attribution tracking, and dashboards that prove ROI on every marketing dollar.

Success Story

FinTech Provider Fuels Pipeline with 434% Traffic Growth and 2,500+ Ideal Client Leads

Learn how DNA helped a financial risk management SaaS platform break free from agency disappointment—build brand authority and fuel high-intent leads to their sales team.

WHY WORK WITH DNA LEADS

Your fractional CMO + seasoned team for building exit value

We’re strategic partners who’ve helped many B2B tech companies grow to successful exits over the past 20 years. Our fractional CMO-led approach delivers executive-level strategy focused on building acquisition value—then we fill the gaps with expert execution wherever you need it most.

Whether you’re early-stage building your go-to-market or established and positioning for exit, you get leadership that knows what acquirers look for and a team that executes at every level. That’s not just marketing—that’s building something with measurable, meaningful value you can sell.