Smart Inbound Lead Campaigns to Fill Your Sales Pipeline
Today's buyers are savvy and well-informed. They don't want to be sold to, they want to find you online, learn about your value and raise their hand when they're ready.
Thanks to the Internet, most buyers are 60 to 70% down the decision cycle before ever reaching out to you. Creating campaigns that educate buyers about how you can uniquely solve their challenges, ensuring they find your helpful content, giving them easy ways to engage, and promoting your solutions through the channels they use most helps you differentiate your value and drives leads into your sales funnel.
Benefits of Integrated Inbound Lead Campaigns
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Master the buyers journey for the decision makers you care about most
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Understand your prospective customers to create compelling content and offers
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Target prospects across key channels where they do their research most
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Create optimized landing pages designed to attract, inform and convert
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Stay top of mind with an integrated message and clear, consistent calls to action
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Know what triggers convert more often and how to maximize conversion rates
Do You Know the ROI of Inbound?
68% of online buyers will spend considerable time reading content published by a brand they are interested in.
(The CMA)
80% of business decision makers favor getting brand information via an article series more than ads.
(CMI)
77% of online customers prefer permission-based promotions via email.
(ExactTarget)
Inbound leads cost 61% less on average than outbound leads.
(Hubspot)
The average cost per lead drops 80% after 5 months of consistent Inbound Marketing.
(Eloqua)
Nurtured leads make 47% greater purchases compared to non-nurtured leads.
(Annuitas Group)
Companies that automate their lead nurturing cycle see a 10+% increase in revenue within 6 to 9 months.
(Gartner)
