The Expertise You Need Across All of
Today's Key Marketing Channels
 

BRAND & MARKETING STRATEGY CONSULTING
 

Brand, Marketing, Go-to-market, Corporate & Product Launch Consulting 

Our team has decades of expertise in brand strategy for enterprise, mid-market, and emerging growth organizations across a range of industries in B2B and B2C. So whether you're early in the game, you've hit some growth roadblocks, you're getting beat by smaller competition, or you're entirely 'new to the world,' we can help create a smart, differentiated brand and go-to-market strategy that will set a solid foundation for short-term and long-term success.

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INTERNET MARKETING SERVICES

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Paid Search & Social Media Marketing & Advertising

DNA brings experts in search marketing, SEO and social media marketing with deep experience in creating custom strategies based on your unique business goals and always staying on top of the latest tactics that deliver results. That means we help translate program data into actionable business intelligence, giving you real results – improving targeted, qualified lead flow and conversion strategies. That means more leads, bigger pipelines and faster growth. From paid and organic search campaigns to custom-branded social media campaigns and fan-building strategies, we have one fantastic team to cover it all.

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Creative Design & Brand Identity

Our design team excels in brand design including logo and identity, direct mail, vehicle wraps, print, packaging, online advertising, and catalog design. Our work has been recognized by PRINT magazine, The Art Director’s Club of New Jersey, Rockport Publisher’s The Best of Brochure Design and The Best of Business Card Design, and LogoLounge.

 

Web Design & Development

Our web team consists of some of the best designers and developers around – all of whom have deep client-side experience and understand where technology, design and business requirements converge. We focus heavily on leveraging the WordPress framework since so many clients want the autonomy to easily manage and update the site in-house, without needing our coders or geeks. For deeper requirements that call for custom CMS and code, we bring a full range of skills in HTML/HTML 5, MySQL, NoSQL, CSS3, PHP, jQuery Mobile, UI, UX and more.

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Content Marketing

Our writers and account services folks bring a unique blend of business sense and technology understanding to every client account, helping to bridge their brand strategy and unique value with the world of eloquent words. Like the rest of the DNA team, they’ve spent more career time on the client side of the business, so they understand the unique style and requirements of B2B.

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TRADITIONAL SERVICES

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Print Advertising & Sales Support

Comprehensive creative strategy and design including print advertising and signage as well as comprehensive sales tool support, from brochures and collateral to sales presentations, trade show booths, demo videos and more. We'll create collateral you need to build credibility with target audiences and move them through the sales funnel.

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Event Marketing

Whether you're attending industry trade shows and need a complete booth presence with a pre-show, onsite and post show creative campaign to stand out and drive booth traffic, or you're hosting intimate or large client conferences, or anything in between, our team can help you maximize opportunities to build your brand, reputation and sales pipeline. 

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Public Relations

We'll help create public relations content such as press releases, case studies, speaking slot pitches, contributed articles and more, and promote your content on the newswires and your website. If media coverage and/or analyst relations is the goal, we bring expert PR partners to the table that will help put you on the map with the right stories in the right publications, as well as with the right analysts. Our team will help manage the whole program so it's seamlessly integrated with all of your marketing and communications activities.